Crowd marketing – it is a technology of covert marketing on the Internet by means of response-recommendations on forums, blogs, comments on products, services or videos.
The essence
Rather than ineffectively targeting large groups of people who are the target community for a company’s marketing. Crowd marketing targets narrow communities of people who are united by some commonality.
Each member of that group is a potential customer.
The goal
is to meet the needs of the target audience, which is presented as a set of separate, often unconnected groups of people united by a commonality.
The task
is to work authoritatively, precisely and purposefully with highly specialized groups of the target audience.