Data is gathered or shared within a very tight geographical area, such as a street or apartment block.
Hyperlocal data refers to a more niche version of local data. A zip code, for example, is an example of local data, but a street address is hyperlocal data. It’s more specific and tends to surround a very particular, defined geographic area. This data is more difficult to collect, but its uses in business are growing.
Hyper-local data usage
- Search Engine Optimisation
- Faster and Dynamic Updates
- Super-targeted Advertisements
- Better Insights
- New Devices and Free Internet
- Predict local Outlook